So, here comes the new iPhone and the reaction is lukewarm with teens.
Usually, the announcement of a new iPhone creates a stir in the morning carpool. Not this time.
Yesterday, I had a car full of teen boys and I asked them who is going to get the new iPhone. No response. ( They were too busy looking at the latest videos on their phones to hear an adult voice).
Still, I kept prodding. Finally, one looked up. Then another. The reason for their lack of enthusiasm, they explained, is the headphone situation. They told me the lack of a headphone jack will cut them off from access to their music, which is a HUGE part of their lives. (I’m still trying to prevent my son from listening to dirty rap music, not an easy task!) They also wondered why the new wireless headphones didn’t have the phone built right into them. (That’s coming next, I assured them) So, bottom line is that they aren’t going to beg their parent for the phone.
Meanwhile, one 17-year-old girl told MediaPost that her dream device would be an iPhone 7 with a headphone jack. (Maybe Apple should have spoken with some teens before it went wireless!) MediaPost says the teens it spoke to noted how they can’t listen in the car anymore, can’t charge their phones while listening, and they can’t use their favorite headphones with the device.
Did Apple make a mistake with the coveted teen crowd? We’ll have to wait a few months to find out. What does your teen think about they new iPhone and its wireless headphones? If the begging hasn’t started, that’s surely as sign.