Moms shouldn’t wear PINK from Victoria’s Secret?

If you recall in my very first post, I wrote about how I went shopping with my daughter at Hollister and how she was mortified that I would buy anything in the store. Well, we had a similar situation occur recently but it was regarding why moms should not wear PINK by Victoria’s Secret but they can wear Victoria’s Secret under garments.

It all started when I was giving my daughter her laundry and noticed one of my undergarments mixed in with hers. Well, she was very abrupt in telling me “Mom, you shouldn’t be wearing PINK underwear from Victoria Secret. You are too old to wear that. Moms your age wear VS, not PINK.” I started laughing so hard because I wanted to know where on earth she got that idea. Seems like I’m too old to wear anything and I’m only 45!!

Being  I am a Director of Marketing for the Miami  Children’s Museum, I know all to well about targeting your product to the appropriate target group. I asked her “Who said PINK was only for teens?”  She said, “Mom, PINK is for young girls, you don’t see me shopping in VS for sexy stuff for me, so why would you be in PINK shopping for you.”  “Maybe because I have been wearing PINK from VS since before you were born and it is NOT just for teens!” I knew I was not going to win this battle. It’s just silly.

I have to admit I am now starting to wonder..”Is PINK really targeting young girls or can moms wear them?” I would love to contact someone in marketing at VS/PINK to find out.  Are undergarments and pajamas at PINK and VS  segmented among teens and moms?

As I sit here wearing my PINK Pants, PINK top and PINK underwear,  Is PINK for moms or is it really just for young girls? What do you think?

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  1. Lily August 5, 2013 at 5:49 pm

    Life is too short to care about whether you’re ‘too old’ to wear something.

    If its your style and you like the way an item looks on you, buy it and enjoy it!

    I’m in my 20s but fully intend to wear PINK for a long time to come. Its comfy, good quality and to be honest, sometimes I can’t tell the difference between my PINK and VS items, especially some of the tees and sweats in similar colours. Their underwear is also a lot cheaper than the VS stuff, which is incredibly similar when you’re just looking at basics.

    Keep wearing it. 🙂

  2. Deb Finney December 18, 2014 at 4:38 am

    I’m 40 year old and a mother of 3. I love the Pink sweats they are cute. I don’t buy the pink logo on the butt. That is a little too young for me but will wear the pjs that have the logo on the butt cause nobody see it except my husband and daughters. I really wonder if collage students could even afford buying some of these sweats that are $65 for a top,I can. Why is it after the age of 35 or 40, some people feel like you can’t dress youthful? I’m a hairstylist and every woman that comes in wants to look and feel young. Being and feeling pretty is what all women want. Victoria Secret and Pink stores does that for women.

    1. Tee January 2, 2016 at 6:02 pm

      Thanks for your post! 🙂
      I’m a 37 year old mother of two and felt too old to wear my Pink logo tights.

  3. BeeBee January 2, 2015 at 5:54 am

    PiNK all day everyday. 30 years old, 2 kids, one on the way, no shame.

  4. Kim Powell November 11, 2015 at 7:18 am

    I’m a 32 year old mother of 4 and I was told recently by my boyfriends mother that she and I are too old for pink and that vs panties were fine nothing else. I say that is nonsense. I love vs pink clothing, panties, accessories I look cute and feel. Sexy in them and I don’t plan on changing because of someone else’s opinion of who should be wearing what. It’s my money my body if I wanna buy pink and wear pink then I will and like I said women my age that are sexy and confident still should be able to wear what ever the hell we want. Stop trying to take everything from us. Because of we are going didn’t mean we need granny panties

  5. Toni December 7, 2015 at 6:56 pm

    You are totally fine wearing PINK by VS, those panties are so cute and comfortable that everyone should wear them no matter age or gender. I a dad of two girls and I wear them too.

  6. Victoria's Secret Employee December 17, 2015 at 4:56 pm

    There are two different brands in Victoria’s Secret. PINK is intended for high school and collegiate aged girls. Something young and youthful to get them comfortable in the brand, that way when they are ready to “graduate” from the PINK brand they already know bra style that they can link to the Victoria section of the store. I see a lot of moms wearing PINK and it really does bother me. I mean you would buy a “cute” outfit from Justice or The juniors section in dillards right? So why do it at VS? Some people don’t know that Victoria’s Secret and PINK are two separate brands. But in my personal opinion; if you are passed the age of 23 it’s time to “graduate.”

    1. Skeptical March 27, 2016 at 10:37 pm

      Don’t listen to her.. She’s a VS employee.. She’s just saying that cause VS is more expensive!!

    2. Mona August 1, 2018 at 3:35 pm

      I think you are right, Although age is not important at all, but in principle it’s important, it seems to me that the children want their mother as a mom, not a friend. Like that the ladies go to buy something of junior section .junior is like pink in my opinion .

  7. Mandy January 1, 2016 at 8:39 pm

    I hate when people place an age limit on clothing. I don’t wear the Pink line of sweat pants mainly because I don’t like bling or Pink plastered on my butt, however, I DO wear the sweatshirts to lounge or have a dress down day and I am 32. Wear whatever you like if you feel comfortable and don’t ever let anyone tell you not to. There are so many moms out there who still wear this brand and look damn good in it. Be proud of who you are and don’t let the world make you feel any different.

  8. Danita April 3, 2016 at 1:21 am

    I’m 35 and my husband is 24. We have a 15yr old daughter, he claims her as his step child and he loves pink clothes on me, but he says when he sees teens wearing pink it seems wrong cause all of VS line sells sex, so he don’t want to see his daughters in anything from VS. my daughter is pissed that I’m wearing it but hey, he bought it and he has a point. If he sees sex in any clothing from VS and pink, why would I want my daughter in it

  9. Melissa April 17, 2016 at 9:11 am

    The word “pink” in the art world, means sex and porn. So why is a brand called “pink” aimed at young girls??? I’m 30 and I love that store, along with VS.

  10. Always Lorna Marie May 12, 2018 at 8:53 pm

    I putting an age on anything is just shaming women all over the place. For me it doesn’t matter what it is… If it makes you happy then girl you go for it. There are to many things in this world especially our own self perception that is against us why give those negative things the upper hand. God for bid we were a word that says PINK on the butt. Honey it’s a mind set. If you beleive you can acheive. So sport those sexy little undies that make your daughter want to puke. I solute you for making it through this crazy world with the confidence to do what makes you feel god. And if it makes my hubby of 10 years want to grab a feelskie than mission accomplished. So get out there and show these young girls how its done. They have a lot to learn!

  11. Gretchen September 30, 2018 at 3:47 pm

    I am a 43 year old mother of 2 girls ages 16 and 11. I buy clothes from many places such as Rue, VS, Charlotte Ruse, Hollister and American Eagle. My kids don’t care what I wear as long as it looks nice. Of course I don’t wear usually wear things that have sayings on them or pick out things that looks childish but the store have many things women can wear and look nice. I wear a variety of everything from VS including sport and pink. I don’t wear all of the pink but many things I do wear. I like to be comfortable and trendy at the same time. I do love the pink underware but I do wear the VS bras. So, I buy and wear a mix of things from VS and me and my kids are fine with it.

  12. Lets be real ladies January 13, 2019 at 4:46 am

    Moms shouldn’t wear PINK. Why would you want to wear the same crap a teen does? It’s like you’re trying too hard to feel young. The pink clothes are juvinile looking. I’d be embarrassed to be wearing the same clothes as a 16 year old if I was 46. It’s ok to age!!! It’s also ok to grow up and let your tase grow up too!!

  13. Under30 February 8, 2019 at 12:38 am

    Women over 25 should wear better clothes. I laugh at old women in pink clothes and yoga pants. It’s too young for you! If you have kids, I guess you can swap clothes with them ? lame.

  14. Peachy February 8, 2019 at 12:41 am

    Wear what you like sure, but then you can’t complain when people tell you you’re dressing like an idiot who’s dressing like a teen wannabe?

  15. Bobbie August 7, 2019 at 3:58 am

    I’m 45 been wearing pink since they had ONE rack in VS. I WAS in my early 30’s. I have mixed feelings and agree with a lot of these posts- I don’t wear PINK plastered on my ass, however I love there clothes. I don’t feel like I should be labeled or judged becuz of what I wear!

    1. Bobbie August 7, 2019 at 4:00 am


    2. Only1Me November 1, 2019 at 10:20 am

      You cant wear the same style clothing in a different brand? Would you wear Children’s place with your kids or grands just bc u can fit it? it’s almost like seeing a man in his 50s or 60s trying desperately to look like his teen son why? You certainly aren’t “old” though. There isn’t 1 model or rep past their late 20s there clothing is not marketed for folks past that age group. But yes ultimately ppl can wear what they want.

  16. Classy mama September 9, 2019 at 2:54 pm

    I am 34 and I feel like as I age I want to look like a mom with class and pink clothing does not put me in that category. I feel like what I wear says a lot about a person. I wore pink in college and now I just donated them due to the fact my oldest son is a freshman in high school and I dnt want that awkward topic oh you wear pink mom all the girls in high school wears that! 🙃 I’m not trying to compete with younger aged ppl. I had that moment and now I can retire it. But My mom wears it at age 52 and it makes me Cringe my teethLike Grow up you’re a gma!!! But I love yoga pants with a longer shirt.. but make it look decent.

  17. Becky September 10, 2019 at 10:44 pm

    Yeah I have to agree with your daughter. Pink’s target demographic is older teens and college aged girls. That’s the whole point of having two separate brands. So I understand that she would be upset that her mom is wearing it. VS has cute clothes and PJs too so why not shop from there? I would not be shopping at Pink in my 40’s. Probably Athletica or something more posh.

  18. Miranda Marks September 11, 2019 at 4:20 pm

    I think people should wear what makes them happy. Anyone that doesn’t like it should GET A LIFE and stop caring so much about what other people wear!

  19. Only1Me November 1, 2019 at 10:15 am

    There are plenty of clothing brands and price ranges to choose from. And fortunately that company makes more “adult” clothing/undergarments that no one under 18 should be wearing ( the Victoria Secret items). I personally dont think its age appropriate. All of the models and reps are teen and college age. Would you wear Justice or Children’s place clothing just bc you can fit it and its comfortable? Some ppl in the comments have said they wear pink leggings Why? Target can sell you a legging the same price and quality… Ppl need to accept aging beautifully and gracefully. A lot of older ppl look better than the younger anyway bc now with all the crappy trends and surgies it makes the age quick. If you question whether you should be wearing pink past 30 then you absolutely shouldn’t be. Respectfully dont humiliate your kid.

  20. Brenda Riddle December 28, 2019 at 6:09 pm

    I just searched whether or not I should be embarrassed that I am wearing PINK sweat pants….. I love the deep pockets and the way the fit and feel. I can’t find that anywhere else, unless I want to make them (NOT). I don’t like the logo, but no way around that… I guess I could figure out a way to cover it but by that time I could have made a pattern to make my own…. If anyone can find the same deep pockets, I will be happy to switch!!!


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