If you recall in my very first post, I wrote about how I went shopping with my daughter at Hollister and how she was mortified that I would buy anything in the store. Well, we had a similar situation occur recently but it was regarding why moms should not wear PINK by Victoria’s Secret but they can wear Victoria’s Secret under garments.
It all started when I was giving my daughter her laundry and noticed one of my undergarments mixed in with hers. Well, she was very abrupt in telling me “Mom, you shouldn’t be wearing PINK underwear from Victoria Secret. You are too old to wear that. Moms your age wear VS, not PINK.” I started laughing so hard because I wanted to know where on earth she got that idea. Seems like I’m too old to wear anything and I’m only 45!!
Being I am a Director of Marketing for the Miami Children’s Museum, I know all to well about targeting your product to the appropriate target group. I asked her “Who said PINK was only for teens?” She said, “Mom, PINK is for young girls, you don’t see me shopping in VS for sexy stuff for me, so why would you be in PINK shopping for you.” “Maybe because I have been wearing PINK from VS since before you were born and it is NOT just for teens!” I knew I was not going to win this battle. It’s just silly.
I have to admit I am now starting to wonder..”Is PINK really targeting young girls or can moms wear them?” I would love to contact someone in marketing at VS/PINK to find out. Are undergarments and pajamas at PINK and VS segmented among teens and moms?
As I sit here wearing my PINK Pants, PINK top and PINK underwear, Is PINK for moms or is it really just for young girls? What do you think?