Mom’s shouldn’t wear PINK from Victoria’s Secret?

If you recall in my very first post, I wrote about how I went shopping with my daughter at Hollister and how she was mortified that I would buy anything in the store. Well, we had a similar situation occur recently but it was regarding why mom’s should not wear PINK by Victoria’s Secret but they can wear Victoria’s Secret under garments.

It all started when I was giving my daughter her laundry and noticed one of my undergarments mixed in with hers. Well, she was very abrupt in telling me “Mom, you shouldn’t be wearing PINK underwear from Victoria Secret. You are too old to wear that. Mom’s your age wear VS, not PINK.” I started laughing so hard because I wanted to know where on earth she got that idea. Seems like I’m too old to wear anything and I’m only 45!!

Being  I am a Director of Marketing for the Miami  Children’s Museum, I know all to well about targeting your product to the appropriate target group. I asked her “Who said PINK was only for teens?”  She said “Mom, PINK is for young girls, you don’t see me shopping in VS for sexy stuff for me, so why would you be in PINK shopping for you.”  “Maybe because I have been wearing PINK from VS since before you were born and it is NOT just for teens!” I knew I was not going to win this battle. It’s just silly.

I have to admit I am now starting to wonder..”Is PINK really targeting young girls or can Mom’s wear them?” I would love to contact someone in Marketing at VS/PINK to find out.  Are undergarments and Pajamas at PINK and VS  segmented among teens and moms??

As I sit here wearing my PINK Pants, PINK top and PINK underwear,  Is PINK for Mom’s? or is it really for young girls? What do you think?

 

 

(Visited 1,461 times, 1 visits today)

13 Comments

  1. Lily August 5, 2013 at 5:49 pm

    Life is too short to care about whether you’re ‘too old’ to wear something.

    If its your style and you like the way an item looks on you, buy it and enjoy it!

    I’m in my 20s but fully intend to wear PINK for a long time to come. Its comfy, good quality and to be honest, sometimes I can’t tell the difference between my PINK and VS items, especially some of the tees and sweats in similar colours. Their underwear is also a lot cheaper than the VS stuff, which is incredibly similar when you’re just looking at basics.

    Keep wearing it. 🙂

    Reply
  2. Deb Finney December 18, 2014 at 4:38 am

    I’m 40 year old and a mother of 3. I love the Pink sweats they are cute. I don’t buy the pink logo on the butt. That is a little too young for me but will wear the pjs that have the logo on the butt cause nobody see it except my husband and daughters. I really wonder if collage students could even afford buying some of these sweats that are $65 for a top,I can. Why is it after the age of 35 or 40, some people feel like you can’t dress youthful? I’m a hairstylist and every woman that comes in wants to look and feel young. Being and feeling pretty is what all women want. Victoria Secret and Pink stores does that for women.

    Reply
    1. Tee January 2, 2016 at 6:02 pm

      Thanks for your post! 🙂
      I’m a 37 year old mother of two and felt too old to wear my Pink logo tights.

      Reply
  3. BeeBee January 2, 2015 at 5:54 am

    PiNK all day everyday. 30 years old, 2 kids, one on the way, no shame.

    Reply
  4. Kim Powell November 11, 2015 at 7:18 am

    I’m a 32 year old mother of 4 and I was told recently by my boyfriends mother that she and I are too old for pink and that vs panties were fine nothing else. I say that is nonsense. I love vs pink clothing, panties, accessories I look cute and feel. Sexy in them and I don’t plan on changing because of someone else’s opinion of who should be wearing what. It’s my money my body if I wanna buy pink and wear pink then I will and like I said women my age that are sexy and confident still should be able to wear what ever the hell we want. Stop trying to take everything from us. Because of we are going didn’t mean we need granny panties

    Reply
  5. Toni December 7, 2015 at 6:56 pm

    You are totally fine wearing PINK by VS, those panties are so cute and comfortable that everyone should wear them no matter age or gender. I a dad of two girls and I wear them too.

    Reply
  6. Victoria's Secret Employee December 17, 2015 at 4:56 pm

    There are two different brands in Victoria’s Secret. PINK is intended for high school and collegiate aged girls. Something young and youthful to get them comfortable in the brand, that way when they are ready to “graduate” from the PINK brand they already know bra style that they can link to the Victoria section of the store. I see a lot of moms wearing PINK and it really does bother me. I mean you would buy a “cute” outfit from Justice or The juniors section in dillards right? So why do it at VS? Some people don’t know that Victoria’s Secret and PINK are two separate brands. But in my personal opinion; if you are passed the age of 23 it’s time to “graduate.”

    Reply
    1. Skeptical March 27, 2016 at 10:37 pm

      Don’t listen to her.. She’s a VS employee.. She’s just saying that cause VS is more expensive!!

      Reply
    2. Mona August 1, 2018 at 3:35 pm

      I think you are right, Although age is not important at all, but in principle it’s important, it seems to me that the children want their mother as a mom, not a friend. Like that the ladies go to buy something of junior section .junior is like pink in my opinion .

      Reply
  7. Mandy January 1, 2016 at 8:39 pm

    I hate when people place an age limit on clothing. I don’t wear the Pink line of sweat pants mainly because I don’t like bling or Pink plastered on my butt, however, I DO wear the sweatshirts to lounge or have a dress down day and I am 32. Wear whatever you like if you feel comfortable and don’t ever let anyone tell you not to. There are so many moms out there who still wear this brand and look damn good in it. Be proud of who you are and don’t let the world make you feel any different.

    Reply
  8. Danita April 3, 2016 at 1:21 am

    I’m 35 and my husband is 24. We have a 15yr old daughter, he claims her as his step child and he loves pink clothes on me, but he says when he sees teens wearing pink it seems wrong cause all of VS line sells sex, so he don’t want to see his daughters in anything from VS. my daughter is pissed that I’m wearing it but hey, he bought it and he has a point. If he sees sex in any clothing from VS and pink, why would I want my daughter in it

    Reply
  9. Melissa April 17, 2016 at 9:11 am

    The word “pink” in the art world, means sex and porn. So why is a brand called “pink” aimed at young girls??? I’m 30 and I love that store, along with VS.

    Reply
  10. Always Lorna Marie May 12, 2018 at 8:53 pm

    I putting an age on anything is just shaming women all over the place. For me it doesn’t matter what it is… If it makes you happy then girl you go for it. There are to many things in this world especially our own self perception that is against us why give those negative things the upper hand. God for bid we were a word that says PINK on the butt. Honey it’s a mind set. If you beleive you can acheive. So sport those sexy little undies that make your daughter want to puke. I solute you for making it through this crazy world with the confidence to do what makes you feel god. And if it makes my hubby of 10 years want to grab a feelskie than mission accomplished. So get out there and show these young girls how its done. They have a lot to learn!

    Reply

Leave A Comment

Your email address will not be published. Required fields are marked *